š Education
Julio Vena Oya earned his PhD in Economic and Business Sciences (2020) from Universidad de Granada, with a dissertation on determinants of cultural tourism spending (Cum Laude). He completed a Masterās in Marketing and Consumer Behavior (2014) from Universidad de Granada, gaining expertise in market research and strategic marketing. His Bachelorās degree in Business Administration and Management (Marketing specialization) was obtained from Universidad de JaĆ©n (2013), where he developed a strong foundation in business strategy and consumer behavior. Julio has further enhanced his academic profile through additional training in marketing communication, business organization, and quality management. He possesses C1-level proficiency in English and A2 in German, supporting his international research collaborations. His educational journey reflects a commitment to understanding market dynamics, consumer psychology, and effective business strategies, equipping him with the expertise to contribute significantly to marketing research and education.
š¼ Experience
Julio Vena Oya is currently a Profesor Contratado Doctor at Universidad de JaĆ©n (since 2024), previously serving as a Profesor Ayudante Doctor (2023-2024) and PSI researcher and lecturer (2018-2023). He teaches courses including Marketing Management, Sector-Specific Marketing, and Market Research. Before academia, he was Marketing Director at GonzĆ”lez de AutomociĆ³n (2018), where he led digital marketing and sales strategies. He also worked as a private tutor at Academia Rafa Vilchez (2016-2018). His academic contributions include lecturing at Universidad de AlmerĆa (2020) and extensive research in consumer behavior and digital marketing. With a strong foundation in business strategy, branding, and market analysis, Julio has successfully combined industry experience with academic expertise. His teaching approach integrates practical applications and data-driven marketing insights, making him a key contributor to business and marketing education in Spain.
š Awards & Honors
Julio Vena Oya has received multiple recognitions for his academic excellence and contributions to marketing research. His PhD dissertation earned the prestigious Cum Laude distinction from Universidad de Granada (2020). Throughout his career, he has been involved in high-impact research projects in consumer behavior and tourism marketing. Julio has also been awarded funding for research initiatives related to digital marketing and business strategy, demonstrating his commitment to advancing marketing knowledge. His work in cultural tourism spending analysis has been recognized in academic and industry conferences. Additionally, his expertise in marketing education has led to invitations as a guest speaker and workshop facilitator at various universities and business forums. His dedication to bridging academia and industry continues to earn him recognition within the business and marketing research community.
š Research Focus
Julio Vena Oya’s research focuses on consumer behavior, digital marketing strategies, and cultural tourism economics. His PhD explored the determinants of cultural tourism spending, analyzing consumer decision-making and economic impacts. He specializes in market research methodologies, branding strategies, and sector-specific marketing approaches, applying quantitative and qualitative techniques. His work examines digital transformation in marketing, e-commerce trends, and the role of social media in consumer engagement. Julio is particularly interested in data-driven marketing, using statistical models and behavioral insights to enhance business decision-making. He collaborates on interdisciplinary projects in tourism marketing, sustainability, and business innovation, aiming to optimize marketing effectiveness across industries. His publications contribute to academic discourse on marketing analytics, business intelligence, and customer experience strategies. His research bridges theory with practical applications, helping businesses and policymakers develop effective marketing interventions based on empirical evidence.