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Assoc Prof Dr. Sunny Sui-kwong Lam | Communication | Best Researcher Award

Assoc Prof Dr at Hong Kong Metropolitan University, Hong Kong

I aim to leverage my scholarship and social research expertise to foster cultural and societal development in the realms of digital and new media, as well as media and cultural policy. My goal is to contribute to the sustainability of local and global creative industries and communities. By integrating my extensive industrial experience with my academic background, I strive to balance research with practical evidence, benefiting academic, industrial, and governmental institutions. My focus areas include advertising and communication, city branding and imaging, and community health and public communication.

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🏛️ Career History Summary

Associate Professor (09/2020 – Present)

School of Arts and Social Sciences, Hong Kong Metropolitan University

  • Teaching: Advertising media, cultural identities, market research, media strategy, media production skills, and art direction for BA in Creative Advertising and Media Design.
  • Supervising: Graduation projects and theses (12-18 students/year).
  • Research: Branding, social media, mobile culture, community health communication, digital culture, and creative industries.

Associate Professor & Programme Leader (07/2016 – 08/2020)

School of Arts and Social Sciences, The Open University of Hong Kong

  • Leadership: Programme Leader for BA in Creative Advertising and Media Design, revalidation documents preparation.
  • Teaching: Advertising media, market research, media planning, production skills, and thesis supervision.
  • Research: Digital advertising, social media, mobile culture, and creative industries.

Centre Director (07/2016 – 05/2018)

Digital Culture Research Centre, The Open University of Hong Kong

  • Organized academic seminars and conferences.
  • Coordinated fieldwork in Tokyo, Shanghai, and Beijing.
  • Led research on the Culture of Digital Native Chinese.

Assistant Professor & Programme Leader (08/2013 – 06/2016)

School of Arts and Social Sciences, The Open University of Hong Kong

  • Developed programme structures and course outlines for BA and MA programs.
  • Served on University Broadcasting and Web Site Committees.
  • Research: Social media, digital art, and cultural industries.

Part-time Lecturer (01/2013 – 05/2013)

Academy of Film, Hong Kong Baptist University

  • Courses: Mobile Communication, Great Works in Films.
  • Guided students in research essays and mobile short film projects.

Video Ethnographer (12/2012 – 04/2013)

Ipsos Hong Kong Limited

  • Conducted video ethnography and interviews on Chinese eating behaviors and social media usage.

Visiting Senior Lecturer (08/2011 – 07/2012)

Department of Communication Studies, Hong Kong Baptist University

  • Taught courses on communication design, digital media production, and creative industries.
  • Supervised undergraduate projects and advised on equipment purchases.

Part-time Instructor (12/2010 – 07/2011)

School of Continuing Education, Hong Kong Baptist University

  • Courses: New Media, International Communication, Democracy, and Public Opinion.

Part-time Lecturer (01/2011 – 05/2011)

SPEED, Hong Kong Polytechnic University and Hong Kong Art School

  • Course: Interdisciplinary Studies for Applied and Media Arts.

Lecturer & Programme Leader (01/2005 – 07/2006)

Hong Kong Art School, Hong Kong Arts Centre

  • Led programme accreditation and recognition efforts, designed and taught creative courses.

Senior Visual Producer (10/2004 – 12/2004)

Television Broadcasts Ltd.

  • Produced visual materials, coordinated production teams, and edited video content.

Executive Director (09/1997 – 05/2002)

Opus Media Productions Limited

  • Managed multimedia projects, business development, and led a media design team.

Assistant Art Director (12/1994 – 05/1999)

Chinese Television Network Ltd.

  • Coordinated animation design, produced videographics and desktop publishing works.

Research Writer (10/1994 – 12/1994)

Star TV Asian Region Ltd.

  • Researched and edited film content for television.

🎓 Education and Qualifications

PhD (2011): The Impact of Digitalization on Cinematic Aesthetics, The Chinese University of Hong Kong. MA (2003): Screen Design (Motion Graphics) for Film and TV, Kingston University, London. MPhil (1997): Translated Japanese Comics and Hong Kong Cinematic Production, The University of Hong Kong. BA (1993): Communication, Hong Kong Baptist University.

💼 Skills

Administrative: Programme Leadership, Centre Direction. Research: Qualitative and Quantitative Methods, Ethnographic Studies. Technical: Video Production, Animation, Multimedia Design. Languages: Fluent in English, Cantonese, Putonghua.

Publication:📝

  1. Self-regulated leisure sports for health and well-being: learning from Harbour Runners’ community-based interventions and motivations through Instagram communications during the COVID-19 pandemic
    Journal: World Leisure Journal
    Date: 2024-07-14
    DOI: 10.1080/16078055.2024.2378351

 

  1. Emotions in Advertising: How Emotions Affect Creativity and Communication
    Book: Advances in Human Factors in Communication of Design [Proceedings of the AHFE 2019 International Conference on Human Factors in Communication of Design, Washington D.C., USA]
    Date: 2020

 

  1. Locality and Local Identity Discourses in Post-handover Hong Kong Brand Advertisements
    Book: Advances in Human Factors in Communication of Design [Proceedings of the AHFE 2019 International Conference on Human Factors in Communication of Design, Washington D.C., USA]
    Date: 2020

 

  1. Viral Marketing in Political Communication: Case Study of John Tsang’s Campaign in the 2017 Hong Kong Chief Executive Election
    Book: Advances in Human Factors in Communication of Design [Proceedings of the AHFE 2019 International Conference on Human Factors in Communication of Design, Washington D.C., USA]
    Date: 2020

 

  1. New Media Spectacles and Multimodal Creativity in a Globalised Asia
    Publisher: Springer Nature
    Date: 2020-11
    Role: Edited book

 

  1. The Two Logics of the “Lion Rock Spirit” Re-Represented by FortunePharmHK’s Branding Television Commercial
    Book: New Media Spectacles and Multimodal Creativity in a Globalised Asia
    Date: 2020-11

 

  1. Multi-layered Identities by Social Media and Prosumption Practices in Digital and Participatory Communication
    Journal: Journal of Digital Media & Interaction
    Date: 2019
    DOI: 10.34624/JDMI.V2I3.3747

 

  1. ICT’s impact on family solidarity and upward mobility in translocal China
    Journal: Asian Journal of Communication
    Date: 2013
    DOI: 10.1080/01292986.2012.739186

 

  1. ‘Global corporate cultural capital’ as a drag on glocalization: Disneyland’s promotion of the Halloween Festival
    Journal: Media, Culture and Society
    Date: 2010
    DOI: 10.1177/0163443710369294

 

  1. Wicked cities: Cyberculture and the reimagining of identity in the `non-Western’ metropolis
    Journal: Futures
    Date: 1998-12
    DOI: 10.1016/s0016-3287(98)00099-8

 

Sunny Sui-kwong Lam | Communication | Best Researcher Award

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