Hongquan Chen | Consumer behavior | Best Researcher Award

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Dr. Hongquan Chen | Consumer behaviorĀ |Best Researcher Award

Dr at Chongqing University, China

Hongquan Chen is an accomplished researcher with a focus on socio-technical systems, product innovation, and customer engagement in digital commerce. Holding a Web of Science ResearcherID: IQX-1639-2023, he has a notable presence in academic publishing. His work has been extensively cited, with an H-index of 2 and a total of 79 citations across 9 publications. Since 2019, he has contributed significantly to journals like Technological Forecasting and Social Change, Internet Research, and Journal of Retailing and Consumer Services. Chen’s research explores the intersection of technology and consumer behavior, with recent studies examining live streaming commerce and the influence of CEOs’ backgrounds on innovation. His commitment to advancing knowledge in these areas is reflected in his impactful publications and citations over time.

Profile

  1. Scopus

 

  1. Orcid

 

  1. scholar

 

Education and Qualifications šŸŽ“šŸ“š

Chongqing University: Chongqing, CN 2020-09-10 to present School of Economics and Business Administration

 

Publications Top Notes šŸ“

  • Title: How do interpersonal interaction factors affect buyers’ purchase intention in live stream shopping? The mediating effects of swift guanxi
    • Authors: H Chen, S Zhang, B Shao, W Gao, Y Xu
    • Year: 2022
    • Cited by: 96

 

  • Title: How IT affordances influence customer engagement in live streaming commerce? A dual-stage analysis of PLS-SEM and fsQCA
    • Authors: Y Yan, H Chen, B Shao, Y Lei
    • Year: 2023
    • Cited by: 29

 

  • Title: What influences usersā€™ continuance intention of internet wealth management services? A perspective from network externalities and herding
    • Authors: W Kang, B Shao, H Chen
    • Year: 2024
    • Cited by: 4

 

  • Title: How to improve voice assistant evaluations: Understanding the role of attachment with a socio-technical systems perspective
    • Authors: W Kang, B Shao, S Du, H Chen, Y Zhang
    • Year: 2024
    • Cited by: 2

 

  • Title: Live streaming affordances and its relationship to impulse buying: an exploratory analysis
    • Authors: H Chen, W Gao, Y Liu, S Zhang
    • Year: 2019
    • Cited by: 2

 

  • Title: Virtual Brand community expectancy of growth moderates the relationship between community identification and community participation
    • Authors: H Chen, W Gao, S Zhang, Y Xu, Y Liu
    • Year: 2018
    • Cited by: 1

 

  • Title: Avatars in live streaming commerce: The influence of anthropomorphism on consumers’ willingness to accept virtual live streamers
    • Authors: H Chen, B Shao, X Yang, W Kang, W Fan
    • Year: 2024
    • Cited by: 0

 

  • Title: Unlocking Travel Desires: Exploring Configurations of Gratifications and Epidemic Concerns in Short Video Context
    • Authors: S Zhang, Y Wu, H Chen, Y Zhu, H Chai
    • Year: 2024
    • Cited by: 0

 

  • Title: 大型展馆å»ŗč®¾åƹäø­å›½å±•č§ˆäøšå‘展ēš„影响ā€”ā€”åŸŗäŗŽåŸŽåø‚åŠØę€é¢ęæę•°ę®ēš„ē³»ē»Ÿå¹æ义ēŸ©ä¼°č®”ę³• (The impact of large exhibition hall construction on the development of China’s exhibition industry – Based on system GMM estimation method of urban dynamic panel data)
    • Authors: å¼ ę·‘åŽ (S Zhang), ęœ±ēŽ‰č“‰ (Y Zhu), é™ˆč™¹å…Ø (H Chen)
    • Year: 2020
    • Cited by: 0

 

  • Title: Research on the Influencing Factors of C2C WeChat Business Credit
    • Authors: W Gao, H Chen, R Yan
    • Year: 2018
    • Cited by: 0

 

  • Title: Avatars in Live Streaming Commerce: The Influence of Anthropomorphism of Virtual Live Streamers on Consumers’ Willingness to Accept
    • Authors: H Chen, B Shao, X Yang, W Kang, W Fan
    • Year: 2024
    • Cited by: 0