Assist Prof Dr. Muhammad Taqi | Marketing | Best Researcher Award

Profile

Orcid

Scholar

 

🎓 Education:

Ph.D. in Business (Marketing), Izmir University of Economics, Turkey (2016–2022) Dissertation: Consumer Animosity as an Antecedent of Brand Hate. MBA, European University of Lefke, Northern Cyprus (2013–2016) Dissertation: Buying Behavior of University Students in Northern Cyprus. BBA, European University of Lefke, Northern Cyprus (2009–2013)

📝 Research Interests:

Consumer Psychology, Brand Hate, Consumer Behavior, Emotions, Branding, Consumer Attitudes, Brand Relationships

🎓 Teaching Experience:

Assistant Professor of Marketing, University of Nevada, Las Vegas (2023–present). Marketing Lecturer, University of Nevada, Las Vegas (2023–present). Teaching Assistant, Izmir University of Economics (2018–2019). Research Assistant, European University of Lefke (2013)

💼 Professional Experience:

Founder/Owner/Marketing Consultant, Kudu Consulting Group LLC (2022–present). Marketing Consultant, FMRC Clinics (2022–2023). Digital Marketing Manager/Analyst, Clinix Data Management (2021–2022). Marketing Manager, Dasein Healthcare (2020). Marketing Manager/International Marketing Head, Bosphorus Kargo (2018–2019)

🎤 Presentations:

• Delivered talks at the University of Porto, Izmir University of Economics, and University of Miskolc on various marketing topics.
• Presented research at the International Business Information Management Conference (IBIMA, 2018).

🏆 Awards and Honors:

High Honors, European University of Lefke (2013). Certificate of Appreciation, European University of Lefke (2013). Writing Workshop for Literature Review in Research, Izmir University of Economics (2018)

 

🏆 Strengths for the Award:

Outstanding Research Contributions: The researcher should have a track record of high-impact publications, groundbreaking discoveries, or significant advancements in their field. Look for publications in top-tier journals, citations, and any notable awards or recognitions. Innovation and Creativity: They should demonstrate creativity in their research approach, utilizing novel methodologies or exploring under-researched areas. Innovative solutions or ideas that advance the field are key indicators. Leadership and Collaboration: The researcher should show strong leadership skills, such as leading successful research projects or teams. Effective collaboration with other researchers, institutions, or industries is also crucial. Mentorship and Teaching: Experience in mentoring junior researchers or students, and contributing to educational programs or workshops, can highlight their commitment to the academic community. Impact on Society: Their research should have tangible benefits or applications that address societal challenges or contribute to policy-making.

🔧 Areas for Improvement:

Publication and Research Visibility: If the researcher has a limited number of publications or lacks visibility in high-impact journals, they may need to focus on increasing their research output and dissemination. Interdisciplinary Engagement: They might benefit from engaging with other disciplines to broaden the scope and impact of their research. Grant and Funding Acquisition: Securing research funding is crucial. If there is a history of limited success in obtaining grants, improving this aspect could enhance their research capabilities. Public Engagement and Communication: Enhancing the ability to communicate complex research findings to non-expert audiences can increase the overall impact of their work. Professional Development: Continuous professional development, such as attending conferences, workshops, or pursuing additional training, can further strengthen their research profile.

 

📚  Publications