PhD candidate and researcher, University of Pec’s, Hungary🏅
Shaista Jabeen is a passionate PhD Scholar in Marketing at the University of Pécs, Hungary (2020–2025). With expertise in digital marketing, customer relationship management, and consumer behavior, she has made significant contributions to research in brand management and AI-based marketing analytics. She has worked as a Marketing Officer and Finance Officer in various firms, demonstrating her skills in Google Ads, social media marketing, e-commerce management, and data analysis. She has received multiple awards for her academic and research excellence, with published articles in reputed international journals.
Profile
Scopus
Education 🎓
Shaista Jabeen holds a PhD in Marketing (ongoing) from the University of Pécs, Hungary, where she focuses on digital marketing strategies and consumer insights. She completed her Master’s in Business Administration (Marketing) from Fatima Jinnah Women University (2016–2018) with a CGPA of 3.85/4, following a Bachelor’s in Business Studies from the same institution (2014–2016, CGPA: 3.50/4). She also holds a Bachelor’s in Commerce from the University of Punjab (2011–2013). Her academic journey reflects her strong foundation in business, marketing, and consumer research.
Experience 💼
Shaista has extensive professional experience in marketing and administration. She served as a Marketing and Administration Officer at XpertFlow Technologies (2018–2020), managing Google Ads, Facebook campaigns, market research, and customer engagement. Previously, she worked as a Marketing Officer at Theta Technologies (2016–2018), focusing on brand promotion, social media marketing, and event management. Additionally, she held a part-time role as an Account & Finance Officer at Bitsym Pvt Ltd (2018), handling financial reporting and bookkeeping. Her expertise spans digital marketing, e-commerce, and business analytics.
Research Interests 🔬
Shaista’s research revolves around digital marketing, consumer behavior, brand management, and AI-driven marketing analytics. She explores topics like customer relationship management (CRM), brand hate, consumer sentiment analysis, and the impact of AI in marketing strategies. Her work includes bibliometric analysis, NLP-based consumer reviews, and leadership in SMEs. With a keen interest in data-driven decision-making and social media analytics, she aims to bridge the gap between academic research and industry applications.
Awards & Achievements 🏆
Achieving excellence in academics and extracurricular activities, the individual secured 3rd Position in Business & Administration in both BBS Batch 2016 and MS Batch 2018. Demonstrating strong leadership and analytical skills, they were selected for the Allied Bank Limited Management Trainee Program (2018). Their dedication to sports earned them a Bronze Medal in the Inter-University Taekwondo Competition (2017), while their commitment to social initiatives was recognized with the Best Volunteer Award at the Entrepreneurship Fair (2017). A recipient of a Merit Scholarship at the school level, they also showcased research expertise as a Presenter at the SZABIST Conference on Sustainable Development (2017). 🎓🏅
Publications 📚
Jabeen, S. (2025). The Landscape of CRM Research: A Bibliometric Analysis of Key Trends and Future Directions. Journal of Relationship Marketing.
Jabeen, S. (2024). Causes and Effects of Brand Hate in the Smartphone Industry of Hungary: A Comparison between Generation Y and Generation Z. Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior.
Jabeen, S. (2024). Decoding Consumer Sentiments: Advanced NLP Techniques for Analyzing Smartphone Reviews. Revista de Administração Contemporânea.
Jabeen, S. (2022). Entrepreneurship in Spain: An Analysis Based on the GEI Model. International Journal of Management Research and Emerging Sciences.
Jabeen, S. (2022). What Is the Role of Transformational Leadership in SMEs? A Review Paper. South Asian Review of Business and Administrative Studies (SABAS).
Jabeen, S. (Forthcoming). Exploring the Impact of AI-Based Advertisements and Retailer Reputation on Consumer Trust in Online Shopping Behavior. [International Journal of Services, Economics, and Management] (Accepted).
Jabeen, S. (Forthcoming). Personality Matters: The Moderating Role of Big Five Personality Traits in Consumer Grudge Holding – A Study of Pakistan’s Automobile Industry. [Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior] (Accepted).
Conclusion
Based on her outstanding research contributions, academic excellence, technical expertise, and leadership in marketing and digital strategies, Shaista Jabeen is a strong candidate for the Research for Young Scientist Award. Her work aligns with contemporary trends in digital marketing, consumer behavior, and AI applications, making her a deserving recipient of this recognition