šØāš«Assist Prof Dr Michelle Rydback , Assist Prof Dr at University of University of GƤvle Sweden, Department of Development Marketing , stands as a distinguished Academician/Research Scholar in the domain of Management and Accounting. Holding a Egerton University, (CESAAM) Kenya M.Sc. Agribusiness Management, present, their professional journey exemplifies dedication and expertise. š
š Professional Profiles:
š Professional Summary
Dedicated, reliable, and knowledgeable academic professional with over thirteen years of teaching and research experience. Possesses two bachelor’s degrees, a master’s degree, and a Ph.D. in Marketing. Skilled in fostering strong relationships with colleagues and students.
š« Current Employment
Assistant Professor, Marketing Director, Master Program in Business Studies University of GƤvle July 2023ā Present. Course Administrator University of GƤvle October 2011 ā Present (Leave of absence: July 2020 ā Oct 2024). Board Member/Co-owner LimƶbĆ„ten Rederi AB, GƤvle January 2012 – Present.
šļøPrevious Employments
University Adjunct/Lecturer, Marketing, Researcher in Industrial Marketing and Entrepreneurship Ph.D. Candidate, Amanuens (University Administrative Position), International Safety Management Coordinator (Seafarer)
šHigher Education Degrees
Ph.D. in Business Administration (Marketing Focus), Master of Business Administration, Bachelor in Business Administration, Bachelor of Science in Foreign Service (International Trade).
šResearch Profile
Research interests rooted in service and healthcare marketing. Ph.D. project focused on operationalizing complex healthcare services in underdeveloped settings, enriching marketing research in this context. Current research aims to address societal issues such as climate change, healthcare equity, violence against men, and sustainability. Engaged in a project examining sustainable food habits’ impact, securing seed funding from the EU Green Alliance.
Research Activities
CSR, Population Health, and Marketing Research Program: An interdisciplinary project exploring the impact of business practices on population health, aiming to strengthen research and education in sustainable development. Sustainability Marketing: Collaborative research project on sustainable marketing’s role in tourism across different countries, aiming to publish findings in a journal this year.
š Top Noted Publications