Lecturer, Kunming University China
Zi Yi Wang is a Lecturer at the School of Tourism, Kunming University, specializing in smart tourism applications, tourism information technology, and hotel marketing strategy. he holds a PhD in Tourism Management from the Macau University of Science and Technology, with a major focus on Hotel Management. With a strong foundation in front office and housekeeping management, he integrates both academic research and practical training in her teaching. His scholarly work emphasizes the intersection of technology and tourism experiences, aiming to enhance tourists’ perceived value and satisfaction. Through publishing impactful journal articles and participating in global conferences, Zi Yi Wang continues to contribute to the evolving landscape of hospitality and tourism studies. His dedication to both education and research ensures that students and the industry benefit from innovative, tech-driven insights. he is passionate about cultivating the next generation of tourism professionals through skill-based and research-informed teaching practices.
Publication Profile
Orcid
🎓 Education
Zi Yi Wang pursued His academic journey beginning with a Bachelor’s degree in Chinese Language and Literature at Xi’an Siyuan University (2009–2013). he then advanced to the Macau University of Science and Technology, where he earned her Master’s degree in International Tourism Management with a major in Hotel Management (2013–2015). Driven by her passion for the hospitality sector, he continued at the same university for her PhD in Tourism Management, majoring in Hotel Management (2016–2021). Throughout her studies, he developed a strong focus on smart tourism technologies, tourism information systems, and hotel marketing strategies. His education combined theoretical understanding with practical applications, givingHis an interdisciplinary perspective essential for modern tourism management. Her academic background has provided His with a strong foundation to integrate emerging technological trends into traditional hotel management practices, enriching her contributions both as a researcher and an educator in the field of tourism and hospitality.
💼 Experience
Zi Yi Wang has accumulated rich academic and professional experience in tourism and hospitality. Since September 2021, he has served as a Lecturer at the School of Tourism, Kunming University, where she teaches and researches in areas like smart tourism and hotel operations. Before that, from 2016 to 2021, he pursued her PhD at the Macau University of Science and Technology, deeply engaging in research on hotel management and smart tourism technologies. Earlier, from 2013 to 2015, He completed her Master’s degree at the same university, developing her specialization in international tourism management. His undergraduate studies were completed at Xi’an Siyuan University in Chinese Language and Literature (2009–2013), giving His an edge in communication and guest relations. His practical teaching includes courses like Practical Training of Hotel Front Office Operations and Management of Front Office and Housekeeping, combining academic research with real-world applications to prepare students for industry success.
🏆 Awards & Honors
Zi Yi Wang’s scholarly contributions have earned Hisrecognition in the field of tourism and hospitality research. he has published articles in prestigious journals such as the Journal of Quality Assurance in Hospitality & Tourism and International Journal of Tourism Sciences, highlighting her impact on topics like smart tourism technologies and travelers’ perceived value. His conference presentations at events like the 3rd International Conference on Modern Education and Information Management (ICMEIM 2022) and the Global Congress of Special Interest Tourism & Hospitality Conference (GLOSITH 2017 & 2019) have also been well-received. His research works, especially those analyzing technology adoption and destination satisfaction, have added valuable insights to the tourism management discipline. While specific awards are not listed, His multiple peer-reviewed publications and conference participations underline a growing academic reputation and commitment to advancing research that bridges the gap between technological innovation and tourism management practice.
🔬 Research Focus
Zi Yi Wang’s research focuses on the integration of smart tourism applications, tourism information technology, and hotel marketing strategies. he investigates how emerging technologies influence tourists’ perceived value, use intentions, and destination satisfaction, contributing critical insights to the hospitality and tourism sectors. His studies examine the success of ubiquitous internet technologies, the adoption of self-service technologies in the hospitality industry, and the role of technological affordance in guest experiences. Through a blend of empirical research and theoretical exploration, he aims to develop frameworks that guide effective technology implementation in hotels and tourism destinations. His work contributes to enhancing operational efficiency, improving customer satisfaction, and advancing tourism marketing strategies. By linking technology, management practices, and consumer behavior, he addresses current industry challenges and promotes innovation. His ongoing research emphasizes a future-ready tourism landscape where smart technologies optimize traveler experiences and operational dynamics in the hospitality sector.
Conclusion
Zi Yi Wang is a strong and promising candidate for the Best Researcher Award based on his focused and relevant research contributions, international academic engagement, and clear potential for future growth. While he would benefit from publishing in more high-impact journals and expanding his research horizons, his current achievements and trajectory show significant promise for leadership in the fields of smart tourism and hospitality management.
Publication Top Notes
Title: The Influence of Smart Tourism Technology on Use Intention, Perceived Value, and Tourists’ Net Benefits
Year: 2025
Author: Zi Yi Wang, Huang Wenyuan, Perema Kumari, Furong Tian, Shunyuan Zhang
Title: Measuring the Effect of Smart Tourism Technology on Travelers’ Perceived Value, Use Intention, and Overall Tourism Destination Satisfaction
Year: 2022
Author: Ziyi Wang, Zixiao Lin
Title: Adoption of Self-Service Technology in the Hospitality Industry: Technology Readiness, Innovation Adoption, and Affordance
Year: 2019
Author: Zi Yi Wang, Chen-Kuo Pai, Te-Wei Wang
Title: An Empirical Study Measuring the Effect of Ubiquitous Internet Success on the Travelers’ Perceived Value and the Overall Tourism Destination Satisfaction
Year: 2017
Author: Zi Yi Wang, Chen-Kuo Pai
Title: Measuring the effect of ubiquitous Internet success on travelers’ perceived value and overall tourism destination satisfaction
Year: 2017
Author: Chen-Kuo Pai, Zi Yi Wang, Shun-Hsing Chen