šļø Career History Summary
Associate Professor (09/2020 ā Present)
School of Arts and Social Sciences, Hong Kong Metropolitan University
- Teaching: Advertising media, cultural identities, market research, media strategy, media production skills, and art direction for BA in Creative Advertising and Media Design.
- Supervising: Graduation projects and theses (12-18 students/year).
- Research: Branding, social media, mobile culture, community health communication, digital culture, and creative industries.
Associate Professor & Programme Leader (07/2016 ā 08/2020)
School of Arts and Social Sciences, The Open University of Hong Kong
- Leadership: Programme Leader for BA in Creative Advertising and Media Design, revalidation documents preparation.
- Teaching: Advertising media, market research, media planning, production skills, and thesis supervision.
- Research: Digital advertising, social media, mobile culture, and creative industries.
Centre Director (07/2016 ā 05/2018)
Digital Culture Research Centre, The Open University of Hong Kong
- Organized academic seminars and conferences.
- Coordinated fieldwork in Tokyo, Shanghai, and Beijing.
- Led research on the Culture of Digital Native Chinese.
Assistant Professor & Programme Leader (08/2013 ā 06/2016)
School of Arts and Social Sciences, The Open University of Hong Kong
- Developed programme structures and course outlines for BA and MA programs.
- Served on University Broadcasting and Web Site Committees.
- Research: Social media, digital art, and cultural industries.
Part-time Lecturer (01/2013 ā 05/2013)
Academy of Film, Hong Kong Baptist University
- Courses: Mobile Communication, Great Works in Films.
- Guided students in research essays and mobile short film projects.
Video Ethnographer (12/2012 ā 04/2013)
Ipsos Hong Kong Limited
- Conducted video ethnography and interviews on Chinese eating behaviors and social media usage.
Visiting Senior Lecturer (08/2011 ā 07/2012)
Department of Communication Studies, Hong Kong Baptist University
- Taught courses on communication design, digital media production, and creative industries.
- Supervised undergraduate projects and advised on equipment purchases.
Part-time Instructor (12/2010 ā 07/2011)
School of Continuing Education, Hong Kong Baptist University
- Courses: New Media, International Communication, Democracy, and Public Opinion.
Part-time Lecturer (01/2011 ā 05/2011)
SPEED, Hong Kong Polytechnic University and Hong Kong Art School
- Course: Interdisciplinary Studies for Applied and Media Arts.
Lecturer & Programme Leader (01/2005 ā 07/2006)
Hong Kong Art School, Hong Kong Arts Centre
- Led programme accreditation and recognition efforts, designed and taught creative courses.
Senior Visual Producer (10/2004 ā 12/2004)
Television Broadcasts Ltd.
- Produced visual materials, coordinated production teams, and edited video content.
Executive Director (09/1997 ā 05/2002)
Opus Media Productions Limited
- Managed multimedia projects, business development, and led a media design team.
Assistant Art Director (12/1994 ā 05/1999)
Chinese Television Network Ltd.
- Coordinated animation design, produced videographics and desktop publishing works.
Research Writer (10/1994 ā 12/1994)
Star TV Asian Region Ltd.
- Researched and edited film content for television.
š Education and Qualifications
PhD (2011): The Impact of Digitalization on Cinematic Aesthetics, The Chinese University of Hong Kong. MA (2003): Screen Design (Motion Graphics) for Film and TV, Kingston University, London. MPhil (1997): Translated Japanese Comics and Hong Kong Cinematic Production, The University of Hong Kong. BA (1993): Communication, Hong Kong Baptist University.
š¼ Skills
Administrative: Programme Leadership, Centre Direction. Research: Qualitative and Quantitative Methods, Ethnographic Studies. Technical: Video Production, Animation, Multimedia Design. Languages: Fluent in English, Cantonese, Putonghua.